Al Mubarak Health Aims To Become Top Instant Coffee Producer

By Nor Baizura Basri

JOHOR BAHRU, Oct 13 (Bernama) -- Al Mubarak Health Sdn Bhd, the manufacturer of instant coffee under the Kopi Badang brand name, wants to become the number one instant coffee producer in the market and aims to expand more aggressively to foreign markets in three to five years.

Its Managing Director, Dr Ballan Paraman said since the product was officially launched in May last year, the response was very encouraging not only in the local market but it also received demand from several countries including China.

Operating at a two-storey building in Skudai with 7,000 square feet (sq ft) of space which also houses an office, coffee production centre and store, Ballan said currently, its fully mechanised operation was able to produce 200 kilogrammes of coffee products, which is equivalent to 18,000 sachets at any one time.

He said in view of the increasing number of orders, the company had planned to buy a factory in Pasir Gudang covering a 10,000 sq ft area which has the capacity to produce 500,000 sachets daily.

"We are going to sign an agreement with a state-linked company from China for ?Kopi Badang Kacip Fatimah Collagen' and ?Kopi Badang Tongkat Ali'. The company will market our products exclusively beginning next year," he told Bernama at his office recently.

By expanding the production capacity, the company would be able to meet the demand not only from the local market but also foreign markets, he said.

Ballan said, currently, Kopi Badang products and several other products produced by Al Mubarak can be obtained through agents and stockists, and can also be purchased directly from its office.

For promotions and advertising, the company has spent some RM5 million, besides sponsoring the Super Spontan 2017 programme, in an effort to publicise and strengthen the brand in the local market.

Apart from that, the company also plans to place its products at Agrobazaar in Singapore, in a bid to explore the market in the republic.

Earlier, Malaysia External Trade Development Corporation Southern Region Director, Raphy Md Radzi and two marketing representatives from the Federal Agricultural Marketing Authority visited the company to observe its operations.