From left, Pia Huang, Marketing Manager, MSI Malaysia, Beh Kok Seong, Senior Sales Planning Manager, MamyPoko, PY Choy, Chief Executive Officer of Momentum Strike (exclusive distributor of Coleman), Wong Siew Lai, Vice President of Marketing Communications, 11street, Margaret Chin, General Manager, AmorePacific Malaysia (Laneige), Niklas Yong, Marketing Manager, Primer Group of Companies and Yvonne Wong, Marketing Manager, Philips AVENT at the launch of 11street's 'Shop The World' campaign. Courtesy of 11street.

11street's 'Shop The World' Campaign Offers RM1 Mln Petrol Vouchers

By Elie Nurfatihah Nik Ayob

KUALA LUMPUR, March 20 (Bernama) -- 11street launched its international online shopping 'Shop The World' experience to bring to consumers internationally branded products such as from China, Japan, Korea, Taiwan and the United States.

Beginning March 11, the campaign offers promotions on international products and global brands at up to 99 per cent discounts and free overseas shipping of selected items.

The company also announced cooperation with three global e-commerce players; its parent company, 11street Korea, UiTOX from Taiwan and WorldFront from Australia bringing with them a large variety of popular overseas products.

In conjunction with the launch, a total of RM1 million petrol vouchers are up for grabs as a bonus to encourage customers to shop online, save cost and manage rising costs of living.

"This is a small treat for our shoppers, and a way to thank them for their support and the campaign is only the beginning to what we have in the pipeline for our shoppers," said 11street Vice President of Marketing Communications Wong Siew Lai at the launch.

The company offers competitive prices and varieties of products for their customers to choose from as well as on time delivery, she added.